Investigating how advertising influences attention, trust, intent and action.
11+ years of experienceA multidisciplinary view of modern advertising
Paid Search + Paid Social strategy and optimization
Read detailed explanation →Attention, evaluation, trust and purchase decisions
Read detailed explanation →Tracking, analytics and cross-channel interpretation
Read detailed explanation →Messaging, hooks, keywords and customer motivation
Read detailed explanation →Segmentation, positioning, competitive analysis and growth planning
Read detailed explanation →I examine how people interpret information, form preferences and move from attention to action in real-world environments.
My independent work draws on education, practical observation, established literature and more than 11 years of applied advertising experience.
Read perspective articles →Exploring how attention, perception, memory, emotion, trust and persuasion influence responses to advertising.
Examining how media, messaging, creative choices and context affect behavioural and business outcomes.
Studying how people, teams, structures and internal processes shape marketing decisions and organizational performance.
Using relatable business and advertising scenarios to develop hypotheses, analyze data and determine whether the available evidence supports an expected relationship.
Secret Lands Farm
WSI Comandix Marketing Inc.
ABOUT
I’m Vaibhav Kadyan, an Advertising Behaviour & Growth Expert and Independent Researcher based in Toronto, Canada. With more than 11 years of hands-on experience, my expertise spans advertising strategy, consumer behaviour, customer journeys, creative messaging, search intent, measurement and attribution. I help businesses understand not only how advertising performs, but why people respond, form preferences and make purchase decisions.
My approach combines education, practical industry experience, cross-channel analysis and independent inquiry to examine how advertising influences attention, evaluation, trust, intent and action, then translate those perspectives into more informed advertising and growth decisions.
Start a conversation →
GUIDES & PUBLICATIONS
A practical guide to the complete paid-search ecosystem, covering keyword research, ad creation, bidding, campaign structure, conversion tracking, landing pages, attribution, scaling, international strategy and future AI trends.
A step-by-step guide for small businesses covering YouTube ad formats, account setup, audience targeting, video creative, campaign creation, measurement, optimization, retargeting and advertising compliance.
An end-to-end guide to Meta display advertising across Facebook, Instagram, Messenger and WhatsApp, including audience strategy, creative development, performance tracking, scaling and long-term growth.
A comprehensive guide to planning and executing Meta video campaigns, from objectives and audience segmentation to production, placements, copywriting, bidding, analytics and long-term strategy.
An accessible roadmap for building an online presence through content, social media, email, PPC, local SEO, video and analytics, with practical and budget-conscious guidance for small businesses.
CONTACT
Have a project, role or research question in mind? Reach out by email, phone or social media.
Toronto, Canada