Vaibhav KadyanVAIBHAV KADYAN DIGITALContact

Digital Business
Growth
Advisor

Connecting strategy, acquisition, conversion, retention and measurement to build sustainable growth.

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Vaibhav Kadyan11+ years of experience

EXPERTISE

A connected view of digital business growth

DIGITAL BUSINESS GROWTHADVISOR

Paid Media Execution

Paid Search + Paid Social strategy and optimization

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Consumer Behaviour & Customer Journey

Attention, evaluation, trust and purchase decisions

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Measurement & Attribution

Tracking, analytics and cross-channel interpretation

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Creative & Search Intent

Messaging, hooks, keywords and customer motivation

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Organic Search & Lifecycle Marketing

SEO, content, email and customer retention

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Market & Growth Strategy

Segmentation, positioning, competitive analysis and growth planning

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STRATEGY / ACQUISITION / CONVERSION / RETENTION / MEASUREMENT

WAYS TO WORK TOGETHER

SERVICES

Choose the level of support that matches where your business is today.
01

Digital Marketing Setup and Growth

For businesses starting or building their digital marketing.

Build a connected marketing foundation to attract potential customers, develop search visibility, and follow up on their interest.

  • Attract customers: Paid Search and Paid Social setup.
  • Build visibility: On-page SEO and content optimization to support organic and AI search visibility.
  • Strengthen SEO foundations: Technical and off-page SEO guidance.
  • Nurture interest: Email follow-up and retention strategy.
  • Measure performance: GA4, conversion tracking, and Merchant Center for ecommerce.

Six month engagement

Explore EcommerceExplore Lead Generation
02

Digital Marketing Audit and Improvement

For businesses already marketing but looking for better performance.

Find gaps in your current marketing and improve how advertising, search visibility, and follow-up work together.

  • Improve advertising: Paid Search and Paid Social audits, restructuring, and optimization.
  • Improve visibility: On-page SEO audits, content updates, and keyword gap analysis.
  • Prioritize wider SEO fixes: Technical and off-page SEO guidance.
  • Strengthen follow up: Review and improve your email strategy.
  • Improve measurement: Tracking audit, GA4 reporting, and Merchant Center review for ecommerce.

Six month engagement

Explore EcommerceExplore Lead Generation
03

Custom Monthly Retainer

For businesses seeking ongoing marketing support.

Keep your marketing moving with a monthly plan tailored to your business priorities.

  • Reach customers: Ongoing Paid Search and Paid Social management.
  • Develop visibility: Ongoing on-page SEO and content optimization.
  • Guide wider improvements: Technical and off-page SEO recommendations.
  • Support follow-up: Email nurturing and retention strategy.
  • Track progress: Analytics, reporting, and ongoing optimization.

Month to month engagement

Explore EcommerceExplore Lead Generation

Channels and deliverables are tailored to your agreed scope.

PRACTICAL GROWTH INSIGHTS

INSIGHTS FOR
DIGITAL BUSINESS GROWTH

Exploring e-commerce, lead generation, SaaS, consumer behaviour, tracking and analytics through practical frameworks for better growth decisions.

Ecommerce

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Lead generation

→

SaaS

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Consumer behaviour

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Tracking and analytics

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SELECTED COMPANIES I’VE WORKED WITH

50+ BRANDS AND BUSINESSES SUPPORTED

Experience includes direct client work and brands supported through agency engagements.

ABOUT

CONNECTING DIGITAL
ACTIVITY WITH
BUSINESS GROWTH.

I’m Vaibhav Kadyan, a Digital Business Growth Advisor based in Toronto, Canada. With more than 11 years of hands-on experience, I work across paid media, consumer behaviour, customer journeys, creative strategy, search intent, conversion, measurement and attribution.

My approach connects marketing activity with wider business outcomes. I look at how demand is created and captured, how people evaluate choices, where conversion friction appears, how customers are retained and how performance should be measured to support clearer growth decisions.

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Education

MBA - 2 Years(Marketing & Sales)
Post Graduate Certification1 Year(Advertising)
Post Graduate Certification1 Year(Business Management)
BA - 3 Years(Hospitality Management)

CERTIFICATIONS

Google Certified Professional badge
LinkedIn Certified Professional badge
Semrush Certified badge
Pinterest Certified Media Planner badge
HubSpot AEO Fundamentals badge
Oxford - Marketing Psychology: How We Decide badge
Klaviyo Expert badge
X Ads Academy badge
Hootsuite Professional badge
Reddit Ads Fundamentals badge
LinkedIn - Marketing on Facebook badge

SHORT-FORM INSIGHTS

PODCASTS

Most businesses don't need more adsWatch on InstagramSetting realistic KPIsWatch on InstagramSEO is about visibility + intentWatch on InstagramAwareness to conversion stagesWatch on InstagramChoosing the right channelsWatch on InstagramDefining your ideal customerWatch on Instagram

FUN
FACTS

106+Businesses served
250+Paid Search accounts managed
7+Advertising platforms managed
15+Industries served
11+ YearsHands-on advertising experience
100%Job Success on Upwork

GUIDES & PUBLICATIONS

LATEST RELEASES

The Ultimate Guide to Paid Search ebook cover

The Ultimate Guide to Paid Search

A practical guide to the complete paid-search ecosystem, covering keyword research, ad creation, bidding, campaign structure, conversion tracking, landing pages, attribution, scaling, international strategy and future AI trends.

Mastering YouTube Ads ebook cover

Mastering YouTube Ads

A step-by-step guide for small businesses covering YouTube ad formats, account setup, audience targeting, video creative, campaign creation, measurement, optimization, retargeting and advertising compliance.

Mastering Meta Display Ads ebook cover

Mastering Meta Display Ads

An end-to-end guide to Meta display advertising across Facebook, Instagram, Messenger and WhatsApp, including audience strategy, creative development, performance tracking, scaling and long-term growth.

Mastering Meta Video Ads ebook cover

Mastering Meta Video Ads

A comprehensive guide to planning and executing Meta video campaigns, from objectives and audience segmentation to production, placements, copywriting, bidding, analytics and long-term strategy.

Digital Marketing for Small Businesses ebook cover

Digital Marketing for Small Businesses

An accessible roadmap for building an online presence through content, social media, email, PPC, local SEO, video and analytics, with practical and budget-conscious guidance for small businesses.

CONTACT

GET IN TOUCH

Have a growth challenge, project or role in mind? Reach out by email, phone or social media.

Toronto, Canada

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