Digital Marketing Audit and Improvement for Ecommerce

Understand what is holding your ecommerce marketing back

When campaigns are already running, the next move should follow a clear diagnosis. This six month engagement reviews your advertising, tracking, product feed, and on-page content, then turns the findings into a prioritized improvement plan. Existing structures are changed where the evidence supports a change.

Work directly with Vaibhav Kadyan on a defined plan for your business, with clear priorities, practical reporting, and an agreed scope of work.

Your marketing funnel

Measurement feeds back into targeting, content, and follow-up decisions. Email strategy supports both first purchases and repeat orders.

The marketing model for your business

Attract shoppers → Build search visibility → Encourage return visits → Measure purchases

This model connects your product advertising and organic content with email journeys that support first and repeat purchases.

Search visibility including AI search

On-page SEO and useful content help search systems understand your business and answer relevant customer questions. Clear headings, accurate information, and well-organized content support discovery across organic and AI-powered search.

Technical and off page SEO guidance

I review available evidence of technical obstacles and gaps in off-page authority, then recommend priorities for your chosen specialists. The plan distinguishes issues that need investigation from confirmed problems.

Email strategy to support the next step

I review your existing welcome, checkout recovery, post-purchase, and retention journeys to identify gaps, overlap, and opportunities. Recommendations address audiences, timing, messages, and how the journeys support your promotions and product priorities.

Businesses this model supports

• Online stores with declining or inconsistent advertising performance.
• Businesses unsure whether tracking and reported revenue are reliable.
• Retailers with fragmented campaigns, feed issues, or neglected product content.

How the model is delivered

An audit with clear priorities

I review your account history, campaign structure, budget allocation, targeting, search terms, creative performance, and available sales data. The findings are organized into practical priorities: measurement problems to resolve, wasted spend to investigate, and opportunities worth testing. You receive an explanation of what needs attention and why.

Campaign restructuring where needed

I refine Paid Search and Paid Social structures based on the audit. This may involve consolidating overlapping campaigns, separating products or intent where useful, improving exclusions, or adjusting prospecting and remarketing. The goal is a more manageable structure that supports clearer decisions about spend.

Tracking audit and reporting improvements

I review purchase events, revenue values, conversion settings, and signs of missing or duplicated measurement. Agreed issues are corrected within the scope, with developer dependencies identified when necessary. GA4 and platform reporting are reviewed together so differences are understood before performance conclusions are drawn.

Google Merchant Center and feed review

I review feed diagnostics, product eligibility, product titles, and core attributes. Agreed improvements address inaccurate information and feed issues that affect the representation of your products. Where the source data or store integration needs development, I document the required changes.

Improve the pages customers use to make buying decisions

On page SEO and product content

I review priority product and collection pages against relevant searches. Improvements can include title tags, meta descriptions, headings, internal links, and gaps in product information. The work focuses on pages with commercial relevance and clear opportunities rather than making superficial edits across the entire store.

Existing blog updates and content gaps

Using Search Console and keyword research, I identify topics your current content does not cover well and existing posts that need improvement. Agreed updates can strengthen relevance, clarify information, and link useful articles to related products or categories.

How the improvement process works

Review the evidence

We establish the starting position, inspect the account history, and separate measurement concerns from campaign and website concerns. Your context on promotions, stock, margins, and changes to the business helps explain the numbers.

Implement prioritized changes

I work through the agreed action plan, document meaningful adjustments, and select tests that answer specific performance questions. Changes are sequenced so that their effects can be assessed where practical.

Optimize and reassess

Performance is reviewed over the engagement. Reporting explains changes in spend, revenue, ROAS, acquisition costs, and product performance alongside relevant business context. We use those findings to choose the next priorities.

Get a clearer view of your next move

Tell me what has changed in your store’s performance and what you have already tried. We will discuss the account access and business context needed for a useful review.