Digital Marketing Audit and Improvement for Lead Generation

Find the gaps between ad spend and useful enquiries

A campaign can generate leads without generating the opportunities your business needs. This six month engagement reviews how your advertising attracts people, how enquiries are measured, and what happens after a lead arrives. The improvement plan connects campaign decisions with the lead quality information available from your team.

Work directly with Vaibhav Kadyan on a defined plan for your business, with clear priorities, practical reporting, and an agreed scope of work.

Your marketing funnel

Lead quality feedback feeds back into targeting, messaging, and follow-up decisions. Email strategy supports prospects before and after an enquiry.

The marketing model for your business

Attract relevant prospects → Build search visibility → Nurture interest → Measure lead quality

This model connects your advertising and service content with email follow-up that helps relevant prospects move towards an enquiry or booking.

Search visibility including AI search

On-page SEO and useful content help search systems understand your business and answer relevant customer questions. Clear headings, accurate information, and well-organized content support discovery across organic and AI-powered search.

Technical and off page SEO guidance

I review available evidence of technical obstacles and gaps in off-page authority, then recommend priorities for your chosen specialists. The plan distinguishes issues that need investigation from confirmed problems.

Email strategy to support the next step

I review how existing leads receive acknowledgement, information, and further contact. The strategy identifies gaps in timing, relevance, and handoff to your sales team, and recommends nurturing or re-engagement journeys for eligible contacts.

Businesses this model supports

• Businesses receiving expensive, inconsistent, or unsuitable enquiries.
• Teams with existing campaigns but limited visibility into lead sources.
• Service businesses that need their campaigns and website content reviewed together.

How the model is delivered

A review of your current lead generation activity

I assess campaign structure, keywords, search terms, audiences, locations, ads, budgets, and enquiry destinations. Where available, I compare those findings with qualified lead and booking data. The audit identifies what to investigate, what to change, and what requires better measurement before a decision can be made.

Paid Search and Paid Social improvements

I refine campaign structure, exclusions, audience choices, messaging, and budget allocation where appropriate. This can include reducing irrelevant searches, clarifying service areas, improving lead form questions, and adjusting remarketing. The changes are based on your service priorities and the quality of enquiries received.

An audit of enquiry tracking

I review form submissions, bookings, call clicks, and the conversion events used by your advertising accounts. I check whether events reflect the intended action and identify missing or duplicated measurement. Reporting distinguishes basic enquiry actions from qualified leads and booked opportunities where those outcomes are available.

A practical feedback loop with your team

We agree on how your team will identify useful leads and share feedback. This may be a simple lead status review or existing CRM reporting. The purpose is to give campaign optimization better evidence than form volume alone, without assuming that every business needs a complex new system.

Make service pages support the enquiry journey

On page SEO and content improvements

I review agreed service pages for search intent, clarity, and useful information. Updates may include titles, meta descriptions, headings, internal links, and content that explains who the service is for. I also identify page elements that may make the enquiry process confusing or difficult.

Search Console and blog review

I examine queries and pages generating organic visibility, research gaps in service related content, and update agreed blog posts. The priorities reflect questions your potential customers ask and the services your business wants to promote.

How the improvement process works

Establish the baseline

We review existing results, your sales process, lead definitions, and account history. We identify where the available data is strong and where conclusions depend on better feedback or tracking.

Implement the action plan

I address agreed tracking and campaign priorities, then apply the selected page and content improvements. Changes involving your website developer or CRM provider are documented and assigned clearly.

Review quality and continue testing

We review lead volume, cost per lead, qualification rates, and bookings where available. Campaign and content priorities are adjusted using those findings. Reporting explains both the numbers and the next actions.

Start with a review of your current lead journey

Share the services you promote, your current lead challenges, and how you record enquiry outcomes. We will discuss the most useful starting point for an audit.