Custom Monthly Retainer for Lead Generation

Consistent support for your next qualified enquiry

Ongoing lead generation needs regular attention to campaign performance, enquiry quality, and the information customers see before contacting you. A custom monthly retainer provides a defined combination of advertising, on-page SEO, content optimization, and reporting around your business priorities. You choose the support you need through a month to month engagement.

Work directly with Vaibhav Kadyan on a defined plan for your business, with clear priorities, practical reporting, and an agreed scope of work.

Your marketing funnel

Lead quality feedback feeds back into targeting, messaging, and follow-up decisions. Email strategy supports prospects before and after an enquiry.

The marketing model for your business

Attract relevant prospects → Build search visibility → Nurture interest → Measure lead quality

This model connects your advertising and service content with email follow-up that helps relevant prospects move towards an enquiry or booking.

Search visibility including AI search

On-page SEO and useful content help search systems understand your business and answer relevant customer questions. Clear headings, accurate information, and well-organized content support discovery across organic and AI-powered search.

Technical and off page SEO guidance

As part of the agreed monthly scope, I flag technical concerns and recommend relevant off-page opportunities. Your developer or specialist implements fixes and outreach; priorities are reviewed as the business and search performance change.

Email strategy to support the next step

I provide ongoing email strategy around agreed lead segments, customer questions, booking prompts, and re-engagement. Recommendations respond to your service priorities and available lead outcome data, while your team continues to handle direct sales follow-up.

Businesses this model supports

• Service businesses seeking ongoing advertising management.
• Teams that need a specialist to support internal marketing or sales staff.
• Businesses wanting selected SEO and campaign work within a defined monthly plan.

How the model is delivered

A plan around your services and sales capacity

We agree on priority services, locations, customer profiles, budgets, and the outcomes you can measure. The monthly plan reflects your ability to handle enquiries and any seasonal changes in demand. It also defines what your team supplies and which activities I manage.

Paid Search management

I review search terms, keywords, ads, targeting, exclusions, and budgets for agreed campaigns. Service priorities and lead quality feedback guide improvements. Ad messaging is reviewed to help potential customers understand your offer.

Paid Social management

I manage agreed campaigns, audiences, lead forms or website destinations, and remarketing. Testing can cover messages, audiences, and supplied creative variations. Reviews consider enquiry relevance as well as volume, using the feedback your team provides.

Tracking and lead quality monitoring

I monitor key enquiry events and investigate reporting concerns within the agreed scope. We review qualified lead, booking, or CRM information where available.

Support long term visibility with useful service content

On page SEO and content optimization

The retainer can include updates to selected service pages, title tags, meta descriptions, headings, and internal links. Work is prioritized around relevant customer searches and the information people need before making an enquiry.

Blog planning and updates

I plan topics or optimize agreed existing posts around customer questions and service decisions. Content priorities connect with the services you want to grow. Any new writing is specified in the proposal, including the number and type of deliverables.

Search Console and clear reporting

I review queries, clicks, impressions, and page performance to identify useful SEO opportunities. Advertising reporting covers agreed enquiry metrics and available lead quality outcomes. Each review explains the actions taken, what the evidence suggests, and what to address next.

How we work together each month

Agree on the priorities

We confirm your services, target areas, budget, upcoming changes, and planned deliverables. Priorities are adjusted within the agreed scope as business needs change.

Manage campaigns and content

I complete the agreed optimization and content work. Your team provides approvals, current service information, assets, and feedback on lead quality. Issues requiring a developer or CRM provider are identified clearly.

Review outcomes and next actions

We review lead volume, cost per lead, and available qualification or booking data. The next month’s priorities follow from the results and your business needs, with reporting and meetings at the agreed cadence.

Build a monthly plan around your business

Tell me what you want to promote, how enquiries are currently handled, and where you need support. We will agree on a clear scope for ongoing marketing management.