Custom Monthly Retainer for Ecommerce

Ongoing marketing support shaped around your store

Your store’s priorities change with stock, promotions, customer demand, and the stage of the business. A custom monthly retainer gives you a defined combination of Paid Search, Paid Social, on-page SEO, and reporting, selected around the work you need now. The engagement is month to month, with clear deliverables and responsibilities.

Work directly with Vaibhav Kadyan on a defined plan for your business, with clear priorities, practical reporting, and an agreed scope of work.

Your marketing funnel

Measurement feeds back into targeting, content, and follow-up decisions. Email strategy supports both first purchases and repeat orders.

The marketing model for your business

Attract shoppers → Build search visibility → Encourage return visits → Measure purchases

This model connects your product advertising and organic content with email journeys that support first and repeat purchases.

Search visibility including AI search

On-page SEO and useful content help search systems understand your business and answer relevant customer questions. Clear headings, accurate information, and well-organized content support discovery across organic and AI-powered search.

Technical and off page SEO guidance

As part of the agreed monthly scope, I flag technical concerns and recommend relevant off-page opportunities. Your developer or specialist implements fixes and outreach; priorities are reviewed as the business and search performance change.

Email strategy to support the next step

I review agreed email journey priorities alongside your sales calendar and customer needs. Ongoing strategy can cover welcome messages, checkout recovery, repeat purchases, and customer re-engagement, with recommendations adapted to the available performance data.

Businesses this model supports

• Stores seeking ongoing campaign management after setup or restructuring.
• Businesses needing support across selected advertising and SEO activities.
• Teams that want direct specialist support with a clearly defined monthly scope.

How the model is delivered

A monthly plan connected to commercial priorities

We agree on the products, markets, promotions, and performance questions that deserve attention. The plan defines the channels and deliverables included in your retainer. It can focus on one area or combine several, depending on the budget, account needs, and capacity of your team.

Paid Search management

For accounts in scope, I review search terms, product performance, campaign settings, ads, and budget allocation. Changes respond to the account’s performance and your trading priorities. Promotions and product launches are planned with the lead time needed for setup and approvals.

Paid Social management

I manage agreed campaigns, audiences, remarketing, budgets, and ad tests. Supplied creative assets are reviewed for campaign use, and I provide feedback on the messages or variations worth testing.

Merchant Center and measurement monitoring

I monitor agreed feed diagnostics and key purchase events to identify issues that affect campaign delivery or reporting. Problems are investigated within the retainer’s scope.

Keep your content and search performance moving forward

On page SEO and content optimization

Monthly priorities can include updates to selected product and collection pages, title tags, meta descriptions, headings, and internal links. Content work is agreed in specific quantities so you know which pages or posts will receive attention.

Blog planning and existing content updates

I can plan relevant topics, refresh agreed posts, and improve links between helpful content and your products. This keeps the content workload aligned with the service you have selected.

Search Console and performance reporting

I review organic queries, clicks, impressions, and page performance alongside the agreed advertising metrics. Reporting focuses on what changed, the business context, and the next priorities. Paid and organic performance are kept identifiable so their contribution is not confused.

How we work together each month

Set the priorities

We confirm upcoming promotions, product changes, current challenges, and the month’s planned activities. Tasks outside the existing scope are discussed before being added.

Manage and improve

I carry out agreed campaign and content work, monitor performance, and make adjustments when evidence supports a change. You supply access, approvals, creative assets, and commercial updates as agreed.

Review and plan ahead

We review results and decide which activities to continue, change, or prioritize next. Reporting cadence and meeting frequency are set in your proposal.

Choose the support your store needs

Tell me which channels you use, what your team already handles, and where you need ongoing help. We will define a practical monthly scope for your business.