Digital Marketing Setup and Growth for Ecommerce

Build the foundations for online sales

Starting paid advertising involves more than switching campaigns on. Your store needs a clear plan, reliable purchase tracking, relevant product information, and campaigns built around the products and customers that matter to your business. This six month engagement brings those pieces together, then develops the account through testing and ongoing optimization.

Work directly with Vaibhav Kadyan on a defined plan for your business, with clear priorities, practical reporting, and an agreed scope of work.

Your marketing funnel

Measurement feeds back into targeting, content, and follow-up decisions. Email strategy supports both first purchases and repeat orders.

The marketing model for your business

Attract shoppers → Build search visibility → Encourage return visits → Measure purchases

This model connects your product advertising and organic content with email journeys that support first and repeat purchases.

Search visibility including AI search

On-page SEO and useful content help search systems understand your business and answer relevant customer questions. Clear headings, accurate information, and well-organized content support discovery across organic and AI-powered search.

Technical and off page SEO guidance

I identify initial technical priorities and relevant authority-building opportunities. Recommendations can cover indexing, internal site issues, and useful industry mentions or links.

Email strategy to support the next step

I map a starting email strategy for welcome messages, abandoned checkout where supported, post-purchase follow-up, and repeat orders. The plan identifies the audience, purpose, timing, and core message for agreed journeys, using eligible contacts and your existing email platform.

Businesses this model supports

• New online stores preparing to invest in advertising.
• Established retailers launching Google Ads or Meta Ads for the first time.
• Businesses that need advertising, measurement, and on-page SEO organized together.

How the model is delivered

A plan built around your store

We start with your product range, target markets, pricing, margins, sales history where available, and advertising budget. Together, we identify priority products, practical goals, and the channels to launch first. This gives your campaigns a commercial direction and helps avoid spreading an early budget across too many activities.

Paid Search and Paid Social setup

I build campaigns on the agreed platforms, such as Google Ads and Meta Ads. The structure reflects your product categories, customer intent, and available creative assets. Setup can include search campaigns, eligible shopping campaigns, prospecting, and remarketing, with launch priorities selected for your store and budget.

GA4 and purchase tracking

I configure or review GA4, Google Tag Manager, and the agreed advertising platform tracking. Key shopping actions may include product views, add to cart, checkout, and purchases. Purchase values and event behavior are tested so that reporting can support campaign decisions. Platform differences and measurement gaps are explained during reporting.

Google Merchant Center setup

For eligible ecommerce businesses, I configure Merchant Center and connect the product feed. I review core product information, feed diagnostics, and initial issues that may prevent eligible products from appearing. Product titles and attributes are reviewed to help represent your range accurately.

Make your products easier to find and understand

On page SEO and content optimization

I research relevant product and category searches, then improve agreed pages through title tags, meta descriptions, headings, content recommendations, and internal links. The focus is helping shoppers understand the page and helping search engines interpret its subject. Work is prioritized around your most commercially relevant pages.

Search Console and blog direction

I set up or verify Google Search Console access and establish a baseline for organic search visibility. Blog planning focuses on questions customers ask before buying, product comparisons, and useful buying guidance. The engagement specifies whether it includes planning, updates to existing posts, or new writing.

How the six month engagement works

Foundation and launch

We agree on priorities, confirm access, prepare tracking and feeds, and build the first campaigns. Launch depends on account access, product eligibility, and the availability of approved creative assets.

Testing and improvement

Once campaigns collect usable data, I review search terms, audiences, product performance, ads, and budgets. Tests are selected around meaningful questions, such as which product categories attract customers or which messages generate purchases.

Review and next steps

You receive reporting on agreed measures such as spend, purchases, attributed revenue, ROAS, and conversion rate. We use those findings to decide what to improve, maintain, or expand. The pace of investment reflects results and your business capacity.

Ready to launch with a clear plan

Tell me about your store, products, current setup, and budget. We will identify the foundations you need and the right priorities for your launch.