Digital Marketing Setup and Growth for Lead Generation

Create a clearer path from search to enquiry

If your business depends on enquiries, consultations, or bookings, your marketing needs to reach relevant people and make the next step easy. This six month engagement connects campaign setup, enquiry tracking, and on-page SEO so you can understand where leads come from and improve the activity behind them.

Work directly with Vaibhav Kadyan on a defined plan for your business, with clear priorities, practical reporting, and an agreed scope of work.

Your marketing funnel

Lead quality feedback feeds back into targeting, messaging, and follow-up decisions. Email strategy supports prospects before and after an enquiry.

The marketing model for your business

Attract relevant prospects → Build search visibility → Nurture interest → Measure lead quality

This model connects your advertising and service content with email follow-up that helps relevant prospects move towards an enquiry or booking.

Search visibility including AI search

On-page SEO and useful content help search systems understand your business and answer relevant customer questions. Clear headings, accurate information, and well-organized content support discovery across organic and AI-powered search.

Technical and off page SEO guidance

I identify initial technical priorities and relevant authority-building opportunities. Recommendations can cover indexing, internal site issues, and useful industry mentions or links.

Email strategy to support the next step

I map an email follow-up strategy for eligible contacts, covering enquiry acknowledgement, useful educational messages, booking prompts, and longer-term nurturing. The plan defines the purpose, audience, timing, and message direction, with sales follow-up responsibilities agreed with your team.

Businesses this model supports

• Service businesses launching paid advertising for the first time.
• Businesses entering new locations or introducing a new service.
• Teams that need a clearer connection between advertising and incoming enquiries.

How the model is delivered

Goals based on the leads you actually need

We define your ideal customers, priority services, service areas, budget, and sales process. We also agree on what makes a lead useful. An enquiry is only the starting point, so feedback from your team helps distinguish relevant opportunities from spam, unsuitable requests, and low intent submissions.

Paid Search setup

I research relevant service searches and build campaigns around customer intent, locations, and agreed offers. Campaign setup includes keywords, ads, exclusions, budgets, and the destination for each enquiry. The structure aims to make it easier to see which services and searches are producing relevant interest.

Paid Social setup

Where paid social suits your business, I build campaigns around agreed audiences, messages, and conversion destinations. Depending on the scope, this may involve website enquiry campaigns, platform lead forms, and remarketing. Lead forms and messaging are aligned with the information your sales team needs.

GA4 and enquiry tracking

I configure or review GA4, Google Tag Manager, and platform tracking for key actions such as completed forms, bookings, and call clicks where supported. I test the agreed events and explain what each represents. A call click is reported as a click unless a separate call tracking solution measures actual calls.

Support your campaigns with relevant website content

On page SEO for service pages

I research service and location search intent and optimize agreed pages. This can include title tags, meta descriptions, headings, internal links, and clearer explanations of your service. The aim is to help visitors understand who you serve, what you offer, and how to take the next step.

Search Console and useful content planning

I configure or verify Search Console and review which queries and pages attract organic visibility. Content planning addresses the questions people ask before contacting you, such as service suitability, process, or preparation.

How the six month engagement works

Understand your business and prepare the launch

We confirm priority services, targeting, access, enquiry destinations, and measurement. Campaigns are built around the budget and the team’s ability to respond to new leads.

Launch and review enquiry quality

After launch, I review campaign data alongside your feedback. We look at the relevance of incoming enquiries and identify searches, audiences, or messages that need adjustment.

Improve and report

I refine targeting, exclusions, ads, and budget allocation based on the evidence available. Reporting covers leads, cost per lead, conversion rate, and qualified lead outcomes where your team can supply reliable data. Reporting stays focused on advertising performance, measurement, and lead quality.

Build a plan around better enquiries

Share the services you want to promote, the customers you want to reach, and your current enquiry process. We will identify the setup and measurement your business needs.